I met with Jane Ogden-Smith this morning to discuss our Communication Strategy – or should that read lack of one.
Jane has recently taken over corporate responsibility for communication for Education and Children’s Services. Jane has been working in a similar capacity for Children’s Services for a number of years and they have certainly benefited from her input.
In the last couple of years we have placed a significant emphasis upon improving internal communication within the departmant and with schools but that is only one side of the circle. Jane is going to help us to develop our external communication with parents and local communities about our services, how they can access them, what they think of our service and how they can contribute to their development.
One of the key areas for development is the East Lothian Council website where our current presence is dated and very much less than user friendly. We also discussed how edubuzz can contribute to that strategy and to that end Jane is going to have a go at keeping her own blog.
Jane is willing to help any school develop similar strategies or to promote stories which would be of wider interest.