Elephant Juice Soup Company – Ethical Business in Edinburgh Case Study

Importantly, however, it also taps into the charitable aspect of Campbell’s business plan. Because every time someone buys a soup from his vintage Type H Citroën van, he has pledged to feed one hungry person, at home or overseas. His charity plans are still in their embryonic stages, but Campbell has lots of connections he hopes to use in order to achieve his goal. “Choosing a healthy product to deliver the promise of ‘one feeds two’ was important as I wanted the customer to improve their own diet while also helping others suffering from malnutrition,” he says.

Hunger has been cited by the World Bank as the most serious threat to the human race and kills more people than Aids, TB or malaria. “The problem is also a threat in the UK,” says Campbell. “Recent figures show over three million people are at risk.”  (Scotsman.com)

You could use this as an example of ethical business, or as something to consider from a utilitarian or kantian standpoint… and it’s here in edinburgh too…

For IB folk you might even want to consider Nozick and Rawls….