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No Smoking Day takes place on 14 March 2012. On the day more than a million smokers are expected to make a quit attempt.

Over the last quarter of a century we’ve grown into the UK’s leading public health event, helping over a million smokers to quit for good.

With No Smoking Day, there’s no pressure. When smokers are ready to stop, we’re here and ready to help, directing people to the support that’s right for them, when and where they want it.

Take the Leap with No Smoking Day

We know that most smokers would really like to stop, but find it hard to. So this year we are encouraging smokers to Take the Leap and give it a go. The theme recognises that giving up is tough, but the positive image and slogan speaks strongly to smokers helping them to aspire to a smokefree future

‘Take the Leap’ and its energetic accompanying image aim to echo the UK’s focus on the Olympics, asking smokers to think about their physical health. The campaign also coincides with a leap year – leap day will be an excellent opportunity to help smokers prepare to Take the Leap two weeks later on 14 March.

The ‘Take the Leap’ theme was developed with smokers themselves and reflects the positive messaging of the charity, we are here for smokers who want to quit and will help them take a leap towards a healthier, wealthier future.

No Smoking Day is part of the British Heart Foundation and offers year round resources to help people who want to quit. These include WeQuit.co.uk our dedicated quitters’ website, our online community forum which is host to 36,000 quitters and a suite of resources and tips and advice for smokers.

For more information about No Smoking Day visit our about section.