Local businesses are being asked to show their support for Reading is Braw – an initiative to get children reading more. Due to launch on Tuesday 1 March, Reading is Braw will run for 15 weeks in Musselburgh, Wallyford and Whitecraig. Thousands of local children will take part in a challenge designed to get them to read more often because it boosts their learning and is a good sign of future success.
The team behind the initiative includes schools, nurseries, libraries, community learning and parents. It’s now reaching out to businesses for help by either showing their support on their premises or by donating money. The funds will be used to help pay for visits by children’s authors and for school trips carefully designed to motivate kids to read.
As part of the challenge children will be wearing lanyards with a space for them to write the name of the book they are currently reading. The aim is to spark positive conversations between the children and others about reading. Businesses can show support by having their staff wear lanyards and by displaying posters.
Musselburgh Burgh Primary deputy head teacher Lindsey Barley is leading the project. She said: “I’ve already worked on reading initiatives in Dunbar and in the Tranent area and the support of businesses and the wider community has a massive impact on the success. Children love seeing adults taking part in their projects. They expect their teachers and their parents to tell them to read but when people out in the community are also talking about reading it suddenly has more impact.”
If you want to show your support for the project get in touch by emailing: email@example.com